“Omoshiro Okashiku” — The HORIBA Motto: “Joy and Fun”

“Joy and Fun” represents our desire to see all employees performing work that is rewarding and allows them to lead happy and fulfilling lives. We want our people to put “Joy” into their work through their own efforts by making the most of the time they spend in the workplace. To that end, the company provides places where employees can work with a sense of “Joy and Fun.” Furthermore, if employees do work with a sense of “Joy and Fun,” their ability to generate ideas increases, their imagination expands, their efficiency also rises, and corporate value increases. This results in a “win-win” relationship for customers, shareholders, suppliers, and the society.

“Omoi”: five pillars to phrase the HORIBA way

Omoi” means an emotional feeling, passion, thoughts, enthusiasm, desire, aspiration, ambition, commitment, mission, and objective. We encourage our employees to have the following “Omoi,” which is the essence of acting on “Joy and Fun” through their work.

“Omoi”
  • To be a part of a collaborative community, at the forefront of new ideas and creations
  • To achieve goals and making my life memorable by fostering the highest intellectual potential
  • Reach across the globe to expand learning that captures key business developments, wherever they occur
  • To be proud of sharing what I do and what HORIBA delivers
  • I want to participate all around and where I can be of help

The HORIBA Brand Book

The HORIBA Brand Book

In the past few years, the number of our employees all over the world has increased dramatically as a result of acquisitions alliances and the establishment of new operating bases. With the company growing in size and conducting its operations on a global scale, it will be necessary to invest even greater effort to preserve and nurture the HORIBA corporate culture. This was what spurred us to publish the HORIBA Brand Book as the “bible” for the HORIBA group companies, enabling our employees to reconfirm their understanding of what the HORIBA brand is, and offering a basis for sharing and passing on that understanding. The HORIBA Brand Book was published on January 26, 2007 and distributed to about 4,700 employees around the world.

In addition to the HORIBA mottos “Joy and Fun” and “Omoi,” the HORIBA Brand Book also includes 36 contributions from HORIBA employees, and is available in six languages: Japanese, English, French, German, Chinese and Korean.

Omoshiro Okashiku (Joy and Fun)

Omoshiro Okashiku - Joy and Fun

The company motto displayed above sums up the directive to everyone at HORIBA Group, which is to bring enthusiasm and excitement into our work to make our trade fulfilling and enjoy our lives.