Process & Environmental Instruments
& Systems
Business Outline
Business to support global environment and new energy industries
HORIBA provides analytical and measurement instruments for a wide variety of applications to measure air, water, and soil constituents. We supply these instruments to various industries in today’s world of increasing demand for environmental emissions reduction and process monitoring. We play an important role in gas measurement and monitoring of industrial liquid waste in the electric power, steel, and chemical industries as well as energy industries in oil refining, and heavy chemicals; purified water management for medical and semiconductor use; and constant monitoring and control of water quality in the pharmaceuticals, food, and cosmetics fields. In addition, HORIBA’s accurate measuring technology helps provide safety in environmental radiological measurement.
2011: Growing demand in emerging markets and recovery in the general-use market
In 2010, investment in the private sector did not recover significantly, although HORIBA improved profitability in this segment thanks to improved productivity in Japan. In 2011, private-sector investment is expected to remain subdued but we expect to increase sales and earnings because of anticipated demand growth in emerging markets.
New Mid-Long Term Management Plan: Aiming to become No. 1 in the environmental and analytical instrument market
HORIBA is determined to grow in the global environmental analytical instrument market, estimated at ¥150 billion, by utilizing its accumulated know-how and experience in Japan, Europe, and the Americas. We will also expand our market share in the waterquality measurement area, by putting pH measuring technology, which has been a HORIBA business since the 1950’s, at the core. We expect to grow sales and earnings by establishing a cycle of design, production, and sales in emerging markets.
Measures to address the growing environmental regulation markets in Asia
We will expand our business activity in the promising environmental analytical instrument market in Asia and other emerging regions. In January 2011, we established a base in Vietnam, an area experiencing rapid economic growth. We are preparing to make it a foothold for our business expansion in Southeast Asia.
Product Applications
R&D, product quality testing, measurement of wastewater and gas emissions, environmental pollution monitoring, criminal forensics
Major Customers
Manufacturers, national research institutions, universities, government agencies, electric power companies
Principal Product
stack gas analyzers, water quality analysis and examination systems, air pollution analyzers
Main Risk Factor
Demand fluctuation following changes in environmental regulations
