Web Marketing Specialist

The HORIBA Group of worldwide companies provides an extensive array of instruments and systems for applications ranging from automotive R&D, process and environmental monitoring, in-vitro medical diagnostics, semiconductor manufacturing and metrology, to a broad range of scientific R&D and QC measurements.  Proven quality and trustworthy performance have established widespread confidence in the HORIBA Brand.

Inspired by our unique motto, “JOY and FUN,” we focus on social responsibilities by building state-of-the-art products for scientific advancement; especially for protecting health, safety, and the environment.  “HORIBARIANs,” the HORIBA employees all over the world, look forward to working with additional creative and entrepreneurial self-starters.

HORIBA Automotive is a leading supplier in the fields of engine test systems, driveline test systems, brake test systems, wind tunnel balances and emissions test systems.  More than just the world's leading supplier of emissions testing systems, HORIBA ATS is able to provide total solutions to its customers, with full turnkey capability.

HORIBA is currently seeking a Web Marketing Specialist to work out of our Ann Arbor, MI office.

Key Responsibilities:

  • Overseeing the development and content creation of the company’s website while ensuring content remains updated and maintained
  • Supporting the delivery of digital marketing / content campaigns to raise brand awareness and drive online traffic to the company’s website
  • Supporting the planning of digital projects and future website development
  • Connecting digital efforts with existing communication channels for cross media customer experience
  • Tracking / reporting conversion rates and improving the usability, design, content and conversion of all websites
  • Evaluating website data and providing insights based on findings
  • Reviewing new technologies and keeping the company at the forefront of developments in digital marketing trends and legislation
  • Lead SEM and create strategy for search
  • Assist with any and all other marketing department functions on an as-needed basis


Desired Qualifications:

  • Bachelor’s Degree in marketing, graphic design, computer science or similar required
  • 3-5 Years in a marketing role with experience in the following:
    • Working knowledge of Google Ads and Analytics
    • Working knowledge of marketing automation systems, or similar
    • Fluency in Google Analytics, SEM, PPC, SEO and all other aspects of online marketing
    • Working knowledge in Adobe Creative Suite including Photoshop, InDesign and Illustrator.
    • Experience managing and editing web sites using a CMS system, experience in Typo3 a plus
  • Strong interpersonal skills with the ability to work with all types of personalities
  • Effective project management, prioritization, multitasking, organizational and time management skills
  • Experience with portfolio and campaign management execution
  • Exceptional writing and editing skills required


Compensation Package:

HORIBA Instruments offers a competitive compensation package that includes a 401(k) plan with match; employee group dental, vision, life, and disability (short and long-term) paid for by the company; medical insurance, family dental and vision insurance, and supplemental life insurance available with reasonable employee contributions; employee assistance program; paid holidays, vacation, and sick time; flexible spending accounts; and educational reimbursement and commuter benefit programs.

If you are an individual with a disability and need an accommodation during the application/hiring process, please email kris.opland@horiba.com for assistance. HORIBA will provide reasonable accommodations, upon request, to support individuals with disabilities to be able to participate in the hiring process. HORIBA is committed to making our workplace accessible for individuals with disabilities.

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