Corporate Strategies on the European Environmental Regulations on Products

By: Kazuma Koyama

28 February 2011


The European environmental regulations on products have been increasing its impacts in North and South America and Asian countries, and they are becoming global standards as intended by EU*1. Therefore, nowadays, working on such regulations appropriately is one of major business tasks for global companies. The essential point of this issue is that it’s not only a matter of compliance, but these environmental regulations clearly spur companies to technological competition. Four years have passed since the entry into force of the RoHS*2 Directive. However, the directive is still under development, so a lot of companies are continuing lobbying activities on it with great concern. With the background mentioned above, this paper will discuss how each company is able to deal effectively with those regulations focusing on the current progress of the European chemical regulations such as the RoHS Directive and the REACH*3 Regulation.


*1: The European Union.
*2: The Restriction of Certain Hazardous Substances in Electrical and Electronic Equipment Regulation.
*3: Registration, Evaluation, Authorisation and Restriction of Chemical Substances.

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