HORIBA Medical’s Challenges in the Complex Dynamics of the Asian Hematology Market

By: Olivier POU

31 May 2012

The development of Asia makes its IVD market one of the most dynamic in the World but unlike other regions of the world, it comes with great disparities between the countries in terms of population, health expenditure per capita, culture, maturity, education and finally competition. To cope with these challenges, and in addition to the set up of direct affiliates in major markets, Horiba Medical has chosen to focus on the quality of service to distributors and customers thanks to the teamwork of a regional team covering Sales, Application and technical issues but also strengthening transversal communication with HMHQ.

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