HORIBA Product Design of Today and Future

By: Hyosuke Yonezawa, Tomoya Kumauchi, Mitsuko Shima

28 February 2011


Product design is just as important as technology that achieves products’ target performance and functionality, when developing a product. This report introduces HORIBA product design team’s works and activities in the process of designing new products. First, we will explain “What HORIBA design aims at”, and then “Our approaches and outputs with Omoi, the thought that we want to express through the product design”. 

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