“Joy and Fun” represents our desire to see all employees performing work that is rewarding and allows them to lead happy and fulfilling lives. We want our people to put “Joy” into their work through their own efforts by making the most of the time they spend in the workplace. To that end, the company provides places where employees can work with a sense of “Joy and Fun.” Furthermore, if employees do work with a sense of “Joy and Fun,” their ability to generate ideas increases, their imagination expands, their efficiency also rises, and corporate value increases. This results in a “win-win” relationship for customers, shareholders, suppliers, and the society.
Translated into English as “Joy and Fun,” HORIBA motto “Omoshiro-Okashiku” is shared by HORIBARIANs worldwide.
This simple and unique motto was inspired by HORIBA’s founder Masao Horiba and was formalized in 1978 as our corporate motto.
This video shows messages from HORIBA’s founder Masao Horiba and its Chairman & Group CEO Atsushi Horiba, along with HORIBA’s internal activities that reflect the spirit of “Joy and Fun.” Find out about our “Omoi” or enthusiasm that is embodied in HORIBA philosophy.
“Omoi” means an emotional feeling, passion, thoughts, enthusiasm, desire, aspiration, ambition, commitment, mission, and objective. We encourage our employees to have the following “Omoi,” which is the essence of acting on “Joy and Fun” through their work.
In the past few years, the number of our employees all over the world has increased dramatically as a result of acquisitions alliances and the establishment of new operating bases. With the company growing in size and conducting its operations on a global scale, it will be necessary to invest even greater effort to preserve and nurture the HORIBA corporate culture. This was what spurred us to publish the HORIBA Brand Book as the “bible” for the HORIBA group companies, enabling our employees to reconfirm their understanding of what the HORIBA brand is, and offering a basis for sharing and passing on that understanding. The HORIBA Brand Book was published on January 26, 2007 and distributed to about 4,700 employees around the world.
In addition to the HORIBA mottos “Joy and Fun” and “Omoi,” the HORIBA Brand Book also includes 36 contributions from HORIBA employees, and is available in six languages: Japanese, English, French, German, Chinese and Korean.
We have been promoting the HORIBA Philosophy Project globally since 2016 to share the HORIBA philosophy with all employees and pass it down to future generations.
We held HORIBA Philosophy Workshops at each group company worldwide, and continue to share the philosophy in ways that are rooted in each country and region.
The workshop allows employees to share the history of the HORIBA Group as well as the thinking behind the company motto "Omoshiro Okashiku" (Joy & Fun) and the path to its adoption, renewing their sense of the corporate culture and its origins.
The BlackJack Project began in 1997, intending to change the awareness and activities of employees. It was named after the card game blackjack, where "21" is the strongest hand, reflecting our aim of "continuing to develop as the strongest company in the 21st century.” Implemented globally for more than a quarter century, the project has become a part of HORIBA’s corporate culture.
Activity themes are not limited to improving operational efficiency and reducing costs, but also focus on issues close to the employees themselves, such as human resource development and strengthening organizational capabilities. The main feature of these activities is that employees engage in front-line-driven organizational reforms.
We hold the BlackJack World Cup every December to select the best project themes from each region worldwide, providing an opportunity for communication with the management team.
More than just an improvement activity, the Blackjack Project also plays an essential function in sharing our corporate culture, experience, and knowledge across HORIBA globally.
In 2013, in commemoration of the 60th anniversary of HORIBA’s founding and true to our commitment to sharing awareness across national and cultural boundaries, we created our One Company Song, “Joy & Fun,” which can be sung by all HORIBA Group company employees around the world.
The story of the birth of "One Company Song"