Event

Automotive Testing Expo North America 2025

HORIBA technologies on display at Automotive Testing Expo

Dates: October 21-23, 2025  |  Location: Suburban Collection Showplace — Novi, Michigan, USA  |  Booth: 14010 

HORIBA is proud to exhibit at the Automotive Testing Expo | North America 2025 in Novi, Michigan, USA.  As the automotive industry accelerates toward a future defined by electrification, automation, and sustainability, HORIBA stands at the forefront—empowering engineers, OEMs, and suppliers to push the boundaries of performance, reliability, and innovation. From test simulation and powertrain validation to full-vehicle testing and automated data management, HORIBA provides the tools, expertise, and insight to advance the next generation of mobility.

HORIBA delivers integrated testing, engineering, and simulation solutions that streamline the entire vehicle development process. From internal combustion and hybrid systems to electric and hydrogen propulsion, HORIBA enables precise, efficient, and complete validation for every propulsion method and environmental condition.


Interested in learning how HORIBA can support your vehicle testing needs? Contact our team today.


Experience HORIBA’s Innovations in Automotive Testing

At Booth 14010, visitors can explore our extensive range of testing and measurement technologies, including:

  • Test Simulation & Laboratory Testing – Real-world validation in controlled environments.
  • Engine & Emissions Testing – Trusted precision for ICE, hybrid, and alternative fuel systems.
  • Electric & Hybrid Powertrain Testing – Advanced tools for range, charging, and performance validation.
  • Vehicle Dynamics & Track Simulation – Full-vehicle performance evaluation in simulated and physical environments.
  • Battery Development Solutions – Tools and expertise for testing, validation, and lifecycle management.
  • Environmental, Durability & Vibration Testing – Recreating the toughest conditions to ensure reliability.
  • Software Test and Development & Test Management Software – Automating data acquisition, test control, and signal analysis.


HORIBA’s solutions extend from component testing and facility design to data capture and analysis, enabling full integration across the vehicle development lifecycle.

Speak with Our Testing Engineers — Register Now! ►

On Display: The MEXAcube

Find out more about how the MEXAcube's design and abilities can transform your vehicle testing projects, visit us at booth 14010 at the Automotive Testing Expo North America 2025

Discover the MEXAcube, a compact and portable emissions measurement system designed for modern testing needs. Delivering high-performance results for a wide range of applications—including combustion, hybrid, and electric vehicles—the MEXAcube offers unmatched precision and efficiency for laboratory and real-world environments.

Learn more about the MEXAcube ►


Testing as a Service – Troy, Michigan

At HORIBA’s Troy, Michigan facility, we provide Testing as a Service (TaaS), offering customers access to cutting-edge facilities, expert engineering support, and a full suite of validation technologies. Whether for electric, hybrid, or hydrogen systems, our services help accelerate development cycles while ensuring accuracy, efficiency, and compliance.

Explore HORIBA's Michigan facility ►

Discover HORIBA’s Automotive Testing Solutions

Be part of the conversation shaping the future of automotive testing and development.

We look forward to connecting with you at the show. Our team of testing experts is ready to discuss your challenges and explore how HORIBA’s innovative solutions can help drive your next breakthrough.

See you at the Testing Expo!

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