HORIBA's First Representative Office in Vietnam

|   Press Release

For a stronger alliance between its Singaporean subsidiary and local sales agents and as a market research base

A new step in ASEAN business expansion


For a stronger alliance between its Singaporean subsidiary and local sales agents and as a market research base
A new step in ASEAN business expansion

On January 27, 2011, HORIBA, Ltd. is opening its first representative office in Hanoi, Vietnam, through its Singapore-registered subsidiary HORIBA Instruments (Singapore) Pte. Ltd. While HORIBA is already active in sales, services and market research in and around the ASEAN region through its Singaporean subsidiary, the opening of the new office in the Vietnamese capital is expected to enable HORIBA to strengthen its support system for its Vietnamese sales agents as well as local market research capabilities. The Company aims at building a solid footing in the new market at an early stage of its continuous rapid economic growth and adding further value to the HORIBA brand through strategic and timely business expansion.

HORIBA has been active in the ASEAN region since 1986, when the Company signed a sole agency agreement with its Singaporean sales agent, supplying automotive  exhaust gas analyzer and environment-related (air and water quality) measuring instruments. In 1997, HORIBA established a Singapore-registered company, further developing business in the Greater ASEAN region including Vietnam, Thailand and Indonesia. HORIBA's new representative office to be officially opened in Hanoi on January 27 is expected to enhance the Company's support for local sales agents and market research. In Vietnam, which is enjoying continuous economic development backed by robust industrialization, changes are taking place with regard to environmental restrictions for water quality preservation and pollution control. This indicates the need for a wide range of measuring solutions, from systems for measuring water quality in production processes in manufacturing industries to environmental monitoring systems to be operated by government offices. With the opening of the new representative office in Vietnam, HORIBA envisages to strengthen the alliance between HORIBA Instruments (Singapore) Pte. Ltd., which oversees the HORIBA Group's ASEAN business, and sales agents in Vietnam, while at the same time promoting technical services that contribute to improvement in local analysis and measurement expertise. HORIBA also aims at an early solidification of its foundations and enhancement of the HORIBA brand value in preparation for full-scale business expansion in Vietnam.

Outline of Representative office in Vietnam

Name: HORIBA Instruments (Singapore) Pte Ltd in Hanoi
Established: January 27, 2011(registered on July 15, 2010)
Address: Unit 10, 4th Floor, CMC Tower,  Lot C1A, Dich Vong
 Hau ward, Cau Giay District,Hanoi city, Vietnam.
Number of staff: 3
Activities: Support for sales agents, technical service, etc.

Outline of HORIBA Instruments (Singapore) Pte. Ltd.

Name: HORIBA Instruments (Singapore) Pte.Ltd
Established: June 1, 1997
Address: 10 Ubi Crescent Lobby B #05-12 UBI TECHPARK Singapore 408564
Number of staff: 40
Activities: In charge of the sales of, and services relating to, HORIBA products in Asia including ASEAN countries; expansion of products and services offered and sales areas