03 Our Mission
What is “HONMAMON?”
The eternal pursuit of creating
something from the heart
that is one-of-a-kind.
The eternal pursuit of creating
something from the heart
that is one-of-a-kind.
“HONMAMON” is the essential starting point as we take on any
challenge in front of us.
“HONMAMON”...
impresses people.
and cannot be copied.
effort and hard work.
curiosity and passion.
to make something better.
pioneers.
how much the world changes.
“HONMAMON”, derived from the Japanese word “Honmono” (meaning authentic), is an expression used in Kyoto which indicates the highest class of real. Each person may have a different interpretation, but we will pass on “HONMAMON,” a concept that our founder has cherished.
“HONMAMON” is born from genuine curiosity and passion, reflecting on others’ needs. “HONMAMON” describes the people, their actions and endeavors, and everything that is born as a result of the continuous pursuit for something better. Through these efforts, “HONMAMON” will have a special spirit that fascinates others.
When “HONMAMON” touches people's hearts, the world will begin to change for the better. With this belief, we will pursue our own “HONMAMON” everyday.
“Joy and Fun”
in Action
Co-creation for the future,
in collaboration with customers and society.